As the Design Director at Malka Media, I spearheaded numerous pivotal projects for KPMG, one of our agency's most significant clients. In this capacity, I led our creative team in building a strong and dynamic partnership with KPMG, contributing to a variety of high-impact initiatives. My role was central to delivering an extensive array of creative solutions, which included developing visual systems, digital assets, infographics, marketing collateral, print assets, experiential design, UI design, web pages, and email templates. These efforts greatly enhanced KPMG's brand and engagement, showcasing Malka's ability to manage important client projects and highlighting my effective leadership in guiding this work.
Project
Customer Solutions Marketing Playbook | 2021: The KPMG Customer Solutions Campaign marked a transformative shift in the company's approach to digital customer engagement. This initiative was focused on transitioning KPMG’s image from a traditional, conservative firm to one that is perceived as modern, innovative, and customer-centric. Central to this campaign was the adoption of a 'Future Of' theme, influencing the overall look and feel to resonate with the expectations of a digitally proficient consumer base. The campaign targeted C-suite executives, aiming to engage this high-level audience that was not traditionally involved with KPMG for front office tasks. The strategy was to appeal to these executives' preferences for high-quality, contemporary designs, thereby positioning KPMG as a credible and holistic solutions provider, extending beyond its established reputation in accounting and auditing. This campaign was a strategic step for KPMG, as it sought to redefine itself not just as a leader in traditional financial services, but as an adaptable, forward-thinking partner in the digital business landscape.
Deliverables
Digital Campaigns | Branding Elements | Marketing Strategy
Responsibilities
Design Direction | Graphic Design | Brand Strategy Implementation
Project
DASTR Campaign Ads & Landing Pages | 2022: The Digital Assurance and Transparency (DAS) Turnaround and Restructuring (T&R) Campaign for KPMG marked a pivotal shift in their service offerings. Our objective was to pioneer a fresh approach within this domain, aligning with KPMG's new brand guidelines which embodied a modern and dynamic aesthetic. Central to this campaign was the development of a comprehensive playbook, which detailed key strategies, language usage, and visual design elements, including the use of gradients and color temperatures to convey urgency. Our focus extended to the design and implementation of targeted email strategies and social media ads. These components were crafted with meticulous attention to imagery and interactivity, aimed at maximizing engagement. Another major aspect of our work involved optimizing landing pages for both desktop and mobile platforms. This ensured a seamless and cohesive user experience, crucial for the campaign's effectiveness. Throughout the project, we maintained regular engagement with KPMG, involving them in discussions about visual direction, content strategy, and overall campaign alignment with their brand ethos and client expectations. By successfully implementing these strategies, the campaign not only adhered to the new brand guidelines but also established a benchmark for future KPMG campaigns in the digital space.
Deliverables
Campaign Playbook | Email and Social Media Campaigns | Landing Page Optimization
Responsibilities
Creative Direction | Design Direction | Graphic Design | UI/UX Design
Project
U.S. Cross-Border Tax Conference | 2022: For this project, our task was to create visually compelling banners and signage that prominently showcased the event as a KPMG initiative. Our aim was to align these materials with the professional atmosphere and scale of the event, while strongly reinforcing KPMG's brand identity. The team’s approach focused on seamlessly incorporating KPMG’s branding into each design element, ensuring a cohesive and striking display throughout the venue. These materials served not only as practical navigational guides but also as potent symbols of KPMG’s expertise, effectively resonating with conference attendees. In managing this project, we were dedicated to producing signage and banners that were visually appealing and resonated with KPMG’s core brand values. The result was a significant enhancement of the event's branding, contributing to the conference’s overall success and establishing a lasting impression of KPMG’s professionalism and brand strength.
Deliverables
Digital Advertising | Event Banners | Keynote Presentations | Print Materials
Responsibilities
Design Direction | Graphic Design | Brand Strategy Implementation
Project
AI Survey | 2023: We undertook the development of a dynamic and engaging webpage dedicated to showcasing the highlights of KPMG's new Audit AI survey. The deliverable was an informative and visually compelling webpage that resonated with KPMG's brand identity and effectively communicated the survey's insights. The webpage featured an introductory section with animated graphs and graphics presenting six key statistics, providing a visually striking first impression. This was complemented by a detailed exposition of the value proposition and benefits of KPMG's Audit AI, ensuring the content was both informative and persuasive. The page also included a segment dedicated to thought leadership content, designed for easy updates with new insights, keeping the content fresh and relevant. A strategically placed Call to Action (CTA) was integrated to encourage audience engagement. Targeting audit buyers and influencers, including C-suite executives, finance professionals, and regulators, the webpage was tailored to meet the expectations of a discerning audience. We executed the project using the Ceros platform for its interactive elements, enhancing user engagement and interaction. The project, characterized by a fast turnaround, was successfully completed within the stipulated timeline. The final output was a bold and informative webpage that not only adhered to KPMG's brand identity but also effectively showcased the insights from their Audit AI survey.
Ceros link: Audit AI Survey Page
Deliverables
Webpage Design | Animated Graphics | Content Strategy
Responsibilities
Design Direction | Graphic Design | Interactive Design
Project
KPMG Brand Email Templates | 2022: The KPMG Email Template Project, a collaboration between Malka and KPMG, focused on developing a series of email templates that aligned with KPMG's new brand guidelines. The aim was to create templates that not only resonated with KPMG's refreshed brand identity but also offered versatility for various communication needs. In the initial development phase, our team, led by Victoria Gunnel, concentrated on creating the fundamental building blocks of these templates, prioritizing User Experience (UX). This approach ensured that the templates were flexible and could be tailored to different types of content. We developed a series of 6 to 7 distinct email templates, each optimized for specific content, enhancing both clarity and engagement. A key part of this process was our collaboration with Hoodoo, a third-party development partner, who played a crucial role in ensuring the technical feasibility of our designs. This partnership was instrumental in transforming our creative concepts into functional email formats. The templates were designed with a focus on adaptability, ensuring seamless functionality across both desktop and mobile platforms. This dual-platform approach catered to the varied preferences of KPMG's audience, providing a consistent user experience regardless of the device used. The completion of this project led to several significant achievements. We successfully developed a range of email templates that adhered to KPMG's branding guidelines, maintaining brand consistency and integrity. The project also established a flexible template design that could accommodate various levels of content complexity. Moreover, the collaboration between Malka, KPMG's internal teams, and external partners like Hoodoo resulted in a cohesive and well-integrated final product. Overall, the KPMG Email Template Project stands as a testament to effective collaboration and strategic implementation of brand guidelines, resulting in a set of versatile, user-friendly, and brand-aligned email templates.
Deliverables
Email Template Design | Brand Guidelines Implementation | Cross-Platform Adaptability
Responsibilities
Design Direction | Graphic Design | UX Design
Project
CMR Market Volatility Chart | 2022: This project was initiated to update KPMG's CMR page for more effective storytelling. The key task involved developing an interactive chart that could be filtered by various industries, enhancing the page's ability to convey market insights. The chart was designed to be updated quarterly with the latest data to ensure consistency and ongoing relevance. Key focus areas included the need for precise data interpretation to accurately reflect KPMG's narrative. A major deliverable was the design of an interactive chart, specifically developed to highlight inverse correlations among key market variables. To provide immediate value, a static version of the chart was created, which was later complemented by the interactive version. Additionally, the chart included integrated callout boxes for essential information, initially utilizing placeholders. The project's success was marked by our team's ability to deliver tailored and rapid data visualization and interactive design solutions. We provided KPMG with both static and interactive charts for their website, designed for easy adaptability to quarterly data updates, significantly enhancing the user experience and the effectiveness of the CMR page.
Ceros link: CMR Market Volatility Interactive Chart
Deliverables
Email Template Design | Brand Guidelines Implementation | Cross-Platform Adaptability
Responsibilities
Design Direction | Graphic Design | UX Design
